Brand Standards + Identity Guidelines

Pub 36

For ODVA’s Licensed Vendors and Members

The uniform and correct use of the identity elements which represent ODVA’s brands – by all participants in ODVA’s ecosystem – is essential to the realization of ODVA’s ultimate goal. The Brand Standards + Identity Guidelines publication (“Identity Guidelines”) provides standards and guidelines on the proper use of the various identity elements for ODVA’s brands as well as on the proper use of ODVA copyrighted material contained in the ODVA specifications that may need to be reproduced by Vendors in order to provide complete and accurate documentation to users.