Ann Arbor, Michigan, USA – October 14, 2019 – ODVA is pleased to announce that Mr. Steven Fales has joined the organization in the role of Director of Marketing. Mr. Fales brings a host of customer, brand, and channel marketing skills to the organization, including over 15 years of progressive marketing and product management experience in manufacturing companies serving the industrial and automotive sectors. Mr. Fales holds an undergraduate degree in Economics from Wayne State University and an MBA with a concentration in Marketing (brand management) from Olin Business School at Washington University in Saint Louis. Most recently, he was a product marketing manager for fieldbus electronics and pneumatic valves with Emerson.

"We are thrilled to enhance the management team to increase our ability to educate industry on the advantages of using EtherNet/IP™ and its distinctive services such as CIP Security™ and CIP Safety™,” said Ms. Adrienne Meyer, Vice President of Membership and Operations at ODVA. “ODVA’s community of members and vendors will benefit directly from the perspective and experience Steve Fales brings to the organization.”

ODVA has recently expanded to over 350 members and over 700 authorized vendors. As a member driven organization, ODVA helps implementors of its technologies reach an increased base of potential customers with their ODVA technology solutions through a variety of promotional opportunities. ODVA provides vendor training, participates in trade shows and forums, and hosts roundtable discussions & interoperability PlugFests to serve the needs of vendors and members. To help maintain a high level of customer satisfaction on a global basis amid the growth of membership, activities, and EtherNet/IP adoption, ODVA chose to expand the marketing capacity of the organization to continue a strong focus on technology enhancement, membership service, and growth. “The addition of dedicated marketing leadership to our organization is timely considering the significant opportunities that IIoT and Industry 4.0 are opening up in the industrial automation market,” said Dr. Al Beydoun, President and Executive Director at ODVA.

Members, vendors, and interested stakeholders who are attending the SPS IPC Drives show in Nuremberg, Germany are invited to visit the ODVA exhibit in Hall 5, stand 128, on Wednesday 27 November at 16:30 hr for a reception to meet Mr. Fales. In addition, ODVA will be holding its fourth quarter briefing for the media on Tuesday 26 November at 14:45 in the Istanbul Room of NCC Ost. For more information on ODVA’s activities at SPS IPC Drives, visit

About ODVA
ODVA is an international standards development and trade organization with members from the world’s leading automation suppliers. ODVA’s mission is to advance open, interoperable information and communication technologies for industrial automation. Its standards include the Common Industrial Protocol or “CIP™,” ODVA’s media independent network protocol – and industrial communication technologies including EtherNet/IP, DeviceNet and others. For interoperability of production systems and their integration with other systems, ODVA embraces the adoption of commercial-off-the-shelf, standard Internet and Ethernet technologies as a guiding principle. This principle is exemplified by EtherNet/IP – today’s leading industrial Ethernet network. Visit ODVA online at

For more information, contact:

Steven Fales
4220 Varsity Drive, Suite A, Ann Arbor, MI 48108-5006 USA
TEL +1 734 975 8840
Fax +1 734 922 0027

CIP Safety, CIP Security, and EtherNet/IP are trademarks of ODVA, Inc. Other trademarks are property of their respective owners.

Read this ODVA press release in Deutsch